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  • Writer's pictureFranck Banza

Why It's Time to Rethink Party Loyalty

In Gower, and across Wales, there is a shared sentiment among people I have met in community centres, pubs, and business meetings and events - things are not going well, and we need a change. Whether you have been a loyal supporter of a particular party for years or you have never voted before, the reality is that maintaining the status quo will not bring the meaningful change we all crave. It's time to rethink our voting habits.





Regardless of party affiliations, we can agree on one thing: a change is needed. Change starts with who we vote for, or in some cases, who we have been voting for, year after year. It's about time we break the cycle of party loyalty for the sake of party loyalty.


Voting for a candidate or party simply because you believe there are no viable alternatives or because you don't want another party to win is a disservice to yourself and your community. It's a choice to keep things as they are, and in many cases, that means nothing changes. We shouldn't fear change, because change brings new ideas, fresh opportunities, and, most importantly, hope.


Ask yourself this: have you and your community truly benefited from the policies of the UK Conservative administration and the Welsh Labour administration over the past 14 years? In Gower, we've seen significant losses - a trend that transcends party lines. Both Conservative and Labour MPs who have represented Gower in recent years have become part of the establishment, and in doing so, they've failed Wales.


Instead of collaborating to address critical issues, they have chosen to blame each other. Recent cuts to the rural affairs budget, inadequate action on climate change, lack of investment in Gower, and taxes on holiday lets are all examples of decisions made without proper consultation and a lack of regard for the concerns of local businesses and residents.


As you can see, these two parties always play the blame game, failing to collaborate and address pressing issues like the NHS crisis and the Port Talbot Steelworks – these are just a few examples of the consequences of their complacency. They take voters for granted, making minimal efforts to win them over.


Take, for instance, the implementation of the 20 miles per hour speed limit. Despite a petition signed by almost half a million people against it, the Labour Welsh Government chose to proceed without heeding the public's voice. Policies like this have a direct impact on businesses and communities, as certain bus routes had to stop, leading to fewer customers for local businesses.


So, it's time to break free from the shackles of party loyalty and demand more from our representatives. A vote for the status quo is a vote to keep things the same. Instead, consider a vote for change, for hope, for a brighter future.


As a business-oriented candidate who deeply cares about our community, I pledge to be a strong advocate for our constituents. My goal is to connect Gower to opportunities, ensuring that every child here can dream again. I am committed to tapping into the entrepreneurial spirit of the people of Gower, campaigning tirelessly for their support and providing them with the necessary resources to thrive.


Vote smart, vote for hope, vote for change - your vote can be the key to a better future for Gower and all of Wales.

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